File Submission Guidelines 1. PDF files are the best file format for our purposes. 2. Please outline all fonts (turn fonts into vector art). 3. Do not include crop marks, trim marks or other file information with your ad. 4. Full page ads with bleed should have all text and other important information at least 1/4 inside the trim area. 5. All images in the ad should be at least 300 dpi and in CMYK format. 6. Include your company name in the filename. 7. Contact your ad respresentative with any questions.
Peterson Publications Advocates Use of Print
Print has been the target of much bad publicity, both from the use of print for advertising and the actual process of printing itself. Today, marketing your company in the right way is more complex than ever. A balance between print and other methodologies is critical to success.