Peterson Publications Advocates Use of Print

Electronic Files

Quick Checklist:

  1. PDF files are the best file format for our purposes

  2. Please outline all fonts (turn fonts into vector art)

  3. Do not put crop marks, trim marks, or other file information outside of the advertisement

  4. Full page ads with bleed should have all text and other important information at least 1/4 inside the trim area (trim is 8.375" wide x 10.875" high, except for KSAE which is 5.5" wide x 8.5" high)

  5. All images in the ad should be at least 300 dpi and in CMYK format

  6. Include your company name in the filename

Please read the following guidelines before sending us your advertisements.

What programs and platforms do you use?

Peterson Publications, Inc., is PC based, using Adobe InDesign CS and Photoshop CS.

Do you need crop marks or registration marks on the file?

We request that all electronic files do NOT have crop marks or registration marks included in the file, even for full page ads.

What file formats can I send?

We request that you send Adobe's Portable Document Format (.pdf) files and Tiff (.tif) files.

If you need any assistance in creating a .pdf file, check out Adobe's site, specifically  We request that your pdf file be accompanied by a flattened .tif file as well, saved at 300 dpi minimum (higher if there is small text in the ad and 600 dpi minimum if the ad is black-and-white or grayscale.)  Occasionally a pdf file will cause problems for the printer and we would like to be able to immediately substitute a .tif file.

What about .jpgs?

Files saved as .jpgs can work as long as they are saved at the highest possible quality.  Keep in mind that .jpgs are a lossy compression format, which means that image detail is removed to make the file smaller.  Before saving a file as a .jpg to make the file smaller, try saving the .tif with lzw compression and see what effect that has.

How should I name my file?

Ideally, your filename should include the name of your company or establishment.  In the past, many advertisers have sent us ads named Plastics-ad.tif or InsideFinishing-ad.tif.  As you can imagine, once there are two or three files named this way things can get confusing.  We suggest naming your file along the following conventions:


For example, if Nike wanted to place an ad in our Winter 2006 Topeka Visitors Guide, they could name their ad Nike_TVG_Winter06.tif.  This will avoid all confusion and ensure that the proper ad finds its way to the proper publication.

Remember to make sure the .tif extension is included in the filename.  Mac computers don't automatically add this extension to their filenames.  PC's only know a file's type by checking the extension.

What media should be used?

CDs.  We no longer accept film.

Can I email my materials?

Usually, yes.  Our email system can accept large attachments, but some email programs and some servers that transmit email limit the size of attached files that you can send.  For most that limit is 2 MB while others limit it to an even smaller size.  A good rule of thumb is to keep the file size below 1.5 MB.  (This problem is happening less frequently as ISPs continuously upgrade their systems.)

How can I reduce the file size?

Black and White .tif files are the smallest of the three different color modes.  A quarter-page black and white ad will probably be under 1.5 MB.  Larger ads and those in Grayscale or CMYK formats will naturally be larger. If your file is larger than 1.5 MB try saving the file with LZW compression.  This will dramatically reduce the file size.  If the resulting file is still larger than 1.5 MB and it will not transmit through email, it would be best to save it to a disk and send it directly to Peterson Publications, Inc. if the next step is unavailable to you.

Can I upload the file to an FTP site?

We have an FTP server that you can use to send us your files.  Please contact our Webmaster or one of our Sales People to request the FTP address, username and password you will need.  It's possible to use an internet browser to access the FTP server, but if that process doesn't work for you try using an FTP client program.  If you don't have an FTP client program you can download one of the following free programs:

For PCs: FTP Commander     For Macs: Cyberduck

Can I upload the file to our website and email you the url?

Yes.  If you have the capability to upload it to your company's website, ftp server or a third-party service such as or, you could simply email us the url to the file and we could download it at our convenience. 

How can I create a .tif file with my software?

With most desktop publishing programs, such as Pagemaker and QuarkXPress, it's possible to either print your file into an .eps file or to export it as a .pdf or other file that Photoshop can read.  Once in Photoshop you can save it as a .tif file.  Most versions of Illustrator and Freehand have the ability to export it directly as a .tif file.  Once you've brought it into Photoshop check it over carefully to make sure the file is how you intend it to be printed.   If you have questions about how to do any of this please email our Art Director at the following address -


785-271-5801 • 2150 Westport Dr. Suite, 101 Topeka, KS 66614 • Copyright Peterson Publications 2010©.
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